Dorinda has 13 years of marketing strategy and insights experience on the client and supplier sides of the
She began her career with Roper Starch Worldwide (now owned by GfK) where she designed and led
custom qualitative and quantitative research for 6 years. Her clients were Fortune 100 companies in
a range of industries including Automotive, Entertainment, Financial, Food and Beverage, Hospitality,
Medical, Retail, Technology and Telecommunications.
Dorinda spent 7 years on the client side with Frito Lay (a PepsiCo Company) and WhiteWave (makers of Silk Plant-Based Products and Horizon Organic Dairy). Dorinda honed her skills in Brand Strategy while working on large brands, as well as emerging brands at both companies. She also built her Innovation skills while leading the development and commercialization of many products including line extensions and the creation of new-to-the-world brands.
Always a passionate advocate of the consumer’s point of view, Dorinda has been a change agent on most of the businesses she has touched, bringing about significant increases in sales and enabling her cross- functional teams to see the world through their target consumer’s eyes. Now she has founded Savage Incites, a Marketing Strategy & Insights Consultancy. Dorinda is RIVA trained and has her MBA from Southern Methodist University.
In her free time she loves to spend time with her husband Ben and their two dogs Harry and Eddie, travel, learn about and try new food and wine, enjoy the Colorado wilderness and listen to live music.
From experience with:
Frito Lay, WhiteWave, Coca Cola, Coors, Dr Pepper/Snapple, Safeway, 7-Eleven, Brinker, Alcon, Hamilton Beach, Waterpik
• Health and wellness
• Foods & Beverages
• Dairy/Dairy alternatives
• Functional Foods & Beverages
• Retail (within Food/Drug/Mass/C-store)
• Retail (outside Food/Drug/Mass/C-store) – Radio Shack, jcpenney
• Automotive -- Toyota, Lexus, Hyundai, Kia, Delphi
• Technology/Telecom -- HP, Microsoft, Sprint, Nokia, Sabre
• Entertainment -- SiriusXM , Blockbuster
• Hospitality -- Marriott
• Financial -- American Century Investments
• Medical -- Alcon Laboratories
• HBC -- Amway International
• Utilities -- TXU Electric