Here's What We Do

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BIG IDEA CREATION

Break out - with transformative ideas

• Begin with a solid grounding in the target consumer   and the need-state
• Leverage different techniques to continuously alter       participants state of mind to inspire new ways of   thinking
• Use group and individual activities to ensure different   styles of idea development are leveraged

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ONLINE QUALITATIVE RESEARCH

Observe without intruding

• Live webcam groups and IDIs
• Webcam or text bulletin board discussions
• Mobile boards, journals/blogs, videos & images
• Webcam or text journals/blogs
• Concept, packaging and advertising mark-up tools

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IN-PERSON QUALITATIVE RESEARCH

Witness behavior first-hand

• Focus Group Moderating
• In-Depth Interviewing
• In-Home/Ethnography
• Shop-alongs

Our strategy and insights services focus on the following areas:

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